by Jill Casey Pintor | Feb 12, 2026 | Artificial Intelligence, financial marketing, financial services, Generative Engine Optimization, PR professionals, Uncategorized
We hate to see it happen so close to Valentine’s Day; however, it appears that some brands’ long-time affinity for SEO (Search Engine Optimization) could be cooling off. What started as curiosity — typing a question into ChatGPT “just to try it” — has grown into...
by Jill Casey Pintor | Nov 19, 2025 | client engagement, Code of Ethics, creative content, Ethical Standards, financial marketing, PR professionals
Ask an average person to describe a public relations (PR) practitioner, and their reply might include the term “spin doctor.” Early in my career, I held that same misconception; however, as I learned more about the industry’s core values, it became clear that ethical...
by Emma Smith | Apr 25, 2025 | financial marketing, financial services, PR professionals, Uncategorized
This content was originally published on the Bulldog Reporter. The shift to remote work has transformed countless industries, and PR is no exception. Running a fully remote financial PR agency comes with undeniable perks but also some unique quirks. It takes a little...
by Jason Lahita | Feb 25, 2025 | financial marketing, financial services, PR professionals, Uncategorized
In early 2004, I was driving out to Los Angeles with my girlfriend Annie–who would later become my wife–in possession of two skills. I could disassemble, repair and reassemble Naval aircraft avionics equipment; I could also discuss French and Italian red wines and...
