Rob FarmerSenior Vice President

Beginning his career as a journalist covering everything from business and government to music and the arts, Rob has spent the past two decades as a strategic communications professional, focused primarily on the financial services industry. He has experience with leading financial brands and spent most of the last decade leading public relations and communications for the institutional business at Charles Schwab. He has worked with global, national, and regional financial services companies, with industry expertise in wealth management, independent advisors, banking, investing, insurance, and technology. Rob is a proud member of the generation who led the transition from analog to digital and knows that no matter how it’s delivered, there’s still nothing more important than real news and good storytelling. Rob serves on the leadership boards of the American Lung Association and the Foundation Fighting Blindness, two organizations whose missions are close to his heart. He resides in San Francisco with his wife and their 16-year-old daughter.