Jimmy MoockManaging Partner
Legend has it that during Jimmy’s public relations internship during the summer of 1998 he landed a client on CNBC’s “Power Lunch” during his first week on the job. He spent the following six years in the fast-paced, high energy, creative New York City public relations environment where he worked closely with numerous C-level executives on their business communications initiatives. Clients ranged from Fortune 500 conglomerates to dotcom start-ups that focused on everything from consumer finance to broadcast television cameras to content delivery. He even launched one of the first DVD recorders in case anyone still uses one of those. For each client, Jimmy was responsible for publicizing multiple launches, product lines or service offerings while also aiding in the overall enhancement of his clients’ communications needs and objectives.
For the past 15 years, Jimmy has been focused on leading campaigns for clients comprised of registered investment advisory firms, mutual fund complexes, hedge funds, ETFs, family offices, along with numerous other entities in the financial services ecosystem. Over the years, Jimmy has cultivated and fostered many one-on-one, personal relationships with top-tier financial, business, consumer, and broadcast media personalities via his positions held in New York City and Philadelphia.
His strengths lie in positioning his clients for success and differentiation by conceptualizing and implementing creative, successful PR campaigns poised for feature media coverage and increased awareness with consumer and industry audiences alike.
On issues connected to public relations, strategic communications and media appearances, Jimmy has been quoted in CMSWire, Family Wealth Report, RIABiz.com, PR Week, and The Wall Street Journal. As it relates to his work on behalf of Joe Duran and United Capital (now Goldman Sachs Personal Financial Management), he was even name dropped in ‘The Thin Green Line: The Money Secrets of the Super Wealthy,’ by The New York Times’ wealth management reporter and bestselling author Paul Sullivan.
When not working, Jimmy spends his time as a doting father to his three daughters Cassidy, Olivia, and Daphne. He enjoys snowboarding, fishing, some mountain biking, grilling (with charcoal), crash dieting, and craft beer. He is a dedicated Philadelphia sports fan and sometimes goes a bit too crazy for the Eagles and 76ers. Not to mention the West Virginia Mountaineers’ football and basketball teams.