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Maximizing Earned Media: The Power of Social Media in a Financial Firm’s Playbook

Maximizing Earned Media: The Power of Social Media in a Financial Firm’s Playbook

by Elena Krasnow | Jul 31, 2025 | client engagement, creative content, financial marketing, video marketing

Public relations (PR) is a contact sport, and the importance of making each play as effective as possible cannot be overstated. For financial firms, including registered investment advisors (RIAs), insurance companies, asset managers, and others, the ability to...
Creative Power Plays: How Financial Brands Can Use Bold Visuals to Break Through the Noise

Creative Power Plays: How Financial Brands Can Use Bold Visuals to Break Through the Noise

by Charles Barrett | Jul 10, 2025 | creative content, financial marketing, video marketing

Let’s face it: the financial services industry doesn’t exactly capture the public imagination in the same way that some sectors do – unless we’re talking scandal-driven dramatizations à la The Wolf of Wall Street and The Big Short. For many, the industry is still...

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