by Jill Casey Pintor | Feb 12, 2026 | Artificial Intelligence, financial marketing, financial services, Generative Engine Optimization, PR professionals, Uncategorized
We hate to see it happen so close to Valentine’s Day; however, it appears that some brands’ long-time affinity for SEO (Search Engine Optimization) could be cooling off. What started as curiosity — typing a question into ChatGPT “just to try it” — has grown into...
by Jill Casey Pintor | Nov 19, 2025 | client engagement, Code of Ethics, creative content, Ethical Standards, financial marketing, PR professionals
Ask an average person to describe a public relations (PR) practitioner, and their reply might include the term “spin doctor.” Early in my career, I held that same misconception; however, as I learned more about the industry’s core values, it became clear that ethical...
