{"id":1861,"date":"2024-11-27T08:39:42","date_gmt":"2024-11-27T16:39:42","guid":{"rendered":"https:\/\/streetcredpr.com\/?p=1861"},"modified":"2024-11-27T12:47:33","modified_gmt":"2024-11-27T20:47:33","slug":"maximizing-earned-media-the-power-of-social-media-in-a-financial-firms-playbook","status":"publish","type":"post","link":"https:\/\/streetcredpr.com\/maximizing-earned-media-the-power-of-social-media-in-a-financial-firms-playbook\/","title":{"rendered":"Maximizing Earned Media: The Power of Social Media in a Financial Firm\u2019s Playbook"},"content":{"rendered":"
< back to blog<\/a><\/h6>\n

 <\/p>\n

Public relations (PR) is a contact sport, and the importance of making each play as effective as possible cannot be overstated. For financial firms, including registered investment advisors (RIAs), insurance companies, asset managers, and others, the ability to amplify their earned media through social platforms is a crucial component of a strong playbook. With the right strategies in place, social media can significantly enhance a firm’s visibility, credibility, and ultimately, its bottom line.<\/p>\n

Amplifying Earned Media<\/h4>\n

When it comes to earned media in public relations, earned is the key word. It can be defined as any material in the media that is written about a firm, or produced by one of the firm\u2019s experts, that is not paid for but rather achieved via credible expertise and notoriety. Understandably, this kind of content is a valuable asset for financial firms, helping them to establish credibility and trust in the industry.<\/p>\n

However, relying solely on traditional PR tactics to disseminate earned media means missing out on low-hanging opportunities to further amplify your firm\u2019s brand. This is where social media comes into play. Platforms like X (Twitter), LinkedIn, Facebook and others offer financial firms a direct line of communication with their target audience, allowing them to amplify their earned media in real-time on a greater scale. To maximize the juice from a single PR placement, all kinds of earned media should be promoted on social media, sometimes more than once.<\/p>\n

Engaging with Key Audiences<\/h4>\n

Social media provides financial firms with a unique opportunity to engage directly with their audience in meaningful conversations about topics that correlate directly to the firm\u2019s brand. By repurposing earned media coverage through social posts, such as sharing past press releases, thought leadership articles or evergreen commentary, firms can showcase their expertise and thought leadership in the industry. Moreover, engaging with followers through comments, likes and shares humanizes the brand and fosters a sense of community and trust.<\/p>\n

Targeted Messaging<\/h4>\n

Posting earned media placements via social media also allows financial firms to tailor their content to specific audiences, and allows firms to lean into strategic key messaging. Whether it’s addressing the concerns of retirees, providing insights for first-time investors, or offering advice on estate planning, targeted messaging ensures that the right content reaches the right people, at the right time. This personalized approach not only enhances the firm’s relevance but also increases engagement and offers additional control over how it is positioned in the market.<\/p>\n

Building Brand Authority<\/h4>\n

Establishing brand authority is essential for financial firms looking to grow their RIA business or expand their reach in the industry. Social media serves as a powerful tool for building brand authority by consistently sharing valuable content, participating in industry discussions and showcasing expertise. By positioning themselves as trusted thought leaders in their respective fields, financial firms can attract<\/p>\n

Elena Krasnow<\/strong>, marketing manager at StreetCred PR<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

< back to blog   Public relations (PR) is a contact sport, and the importance of making each play as<\/p>\n

<\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/svg><\/span><\/a><\/path><\/path><\/path><\/svg><\/span><\/a><\/path><\/g><\/svg><\/span><\/a><\/div>
<\/div><\/div>","protected":false},"author":2,"featured_media":1862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/posts\/1861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/comments?post=1861"}],"version-history":[{"count":3,"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/posts\/1861\/revisions"}],"predecessor-version":[{"id":1878,"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/posts\/1861\/revisions\/1878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/media\/1862"}],"wp:attachment":[{"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/media?parent=1861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/categories?post=1861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/streetcredpr.com\/wp-json\/wp\/v2\/tags?post=1861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}