Rae LarkinsSenior Account Executive
Rae Larkins is an accomplished public relations professional with 6+ years of experience in public relations and journalism. She started her career in journalism, working for cable news and NBC and FOX affiliates before transitioning to public relations. However, her love for storytelling began in high school, where she joined her high school newspaper and radio station to gain hands-on experience. After graduation, she studied journalism at The University of Michigan–Dearborn. While attending U of M, she explored broadcast TV news, interning at FOX 2 Detroit and Local 4 News in Detroit, MI. Later, she earned her master’s degree from Syracuse University’s Newhouse School of Communications.
Rae finds purpose in giving clients a voice, putting them in front of their target audiences, and educating the masses. She is passionate about impacting lives through storytelling and energized by every client win –every story published or aired. Over the years, she has built relationships with various journalists– from television to niche trade reporters, editors, and producers. As a PR professional, she’s secured local, trade, and national news for B2C and B2B clients in financial services and fintech industries, highlighting their latest news, accomplishments, partnerships, and expertise. She’s also placed media coverage for clients in the education, healthcare, technology, lifestyle, and professional services industries.
Rae is excited to share stories related to financial education that will help companies and individuals navigate the tough economic times ahead.