SQUAD CRED

Meet your StreetCred PR Team. This group of outstanding professionals is committed to providing our clients with financial PR services and counsel second to none.

 

Lisa D'Angelo

Lisa D'Angelo

Operations Manager

After many years and hard work in the field of social work, Lisa is happy to have embarked upon a new path as Operations Manager at StreetCred.  She will apply her extensive organizational skills and passion for helping others to our business, ensuring that the operational foundation of StreetCred is rock solid so that we can grow with our clients and earn the reputation for being the hardest working, most client-centric, leave it all out on the field PR team in all financial services.  

 She attended Rutgers University where she earned a Bachelor of Arts degree in Psychology. After school, Lisa began her career in a counseling position at the famous inpatient drug treatment facility Straight and Narrow, where she conducted individual and group therapy.  After several years helping those struggling with substance abuse, Lisa gained employment at St. Mary’s Hospital where her role was to assist individuals with severe and persistent mental illness with obtaining community-based resources to maintain stabilization.   

She later worked as a Forensic Specialist at the Passaic County Jail in Paterson New Jersey.  The purpose and goal of her advocacy role was to reduce recidivism among the mentally ill population involved in the criminal justice system. Indeed, she has the most actual StreetCred of any of us.  

Lisa presently resides in Mahwah, New Jersey with her husband Steve, their two children, and their dog Lulu.

Elena Krasnow

Elena Krasnow

PR Account Executive

Elena is a systems lover, eager to get to work on helping StreetCred organize and systematize PR best practices, while empowering her PR teammates to remain focused on their core mission – elevating our clients’ brands and stories via high energy media campaigns. Her extensive background in staff training, knowledge of how to embed inclusion and equity, and ability to inspire those around her will help us to build a culture at StreetCred we can all be proud of. 

In her previous position, Elena was the National Trainer for Greenpeace USA, responsible for designing and implementing their face-to-face public outreach, and fundraising training strategy—providing training and coaching to over 60 managers in offices across the country. Coming from the world of non-profit fundraising, Elena brings a unique perspective to our team regarding how to represent financial firms in the public domain, with a special interest in their philanthropic endeavors. 

Elena majored in Environmental Studies at the University of Oregon and has spent time in Madagascar and Hawaii working with communities to advance different sustainability objectives. Outside of work, she is a devoted bookworm – StreetCred’s resident literary aficionado — artist, lover of the outdoors, and creative writer. 

Jason Lahita

Jason Lahita

Founding Partner

Jason’s varied skillset includes — but is not limited to — the ability to sell fine wine, fixing US Navy warplanes as an avionics technician, sports and nautical themed metaphors, and a refined understanding of high-quality PR practices acquired over years of experience playing the game.

After working in PR at United Capital Financial Advisors and receiving his MBA from UC Irvine, he started his first PR shop, FiComm Partners, in 2012. For six years, Jason built the company alongside an awesome business partner who had joined in 2014. At the close of those years, the two found that they wanted different things for their small orange business, so Jason departed for his next chapter – starting an actual orange business. Just kidding, although if it had been an orange business, things might have gone differently. Oranges are oranges, after all.

Leaving FiComm in good hands, Jason returned to his roots of working within RIAs in 2018 when he joined Integrated Partners, a fantastic financial firm that reminded him a lot of United Capital. For two years, he ran PR inside this great organization, until one day, it was time for Jason to set forth and start anew in 2020.

And so, StreetCred PR was born, with Integrated Partners as the company’s first client. Soon new clients joined, and then more clients, and a growing team of fantastic people driving the work.

When not obsessing over StreetCred clients and his teammates’ success, Jason enjoys spending time with family and friends, golfing terribly, and skiing rather well.  He loves the NY Knicks, the Yankees and the NY Football Giants.  Rumor has it he still fancies those fine wines.

Meaghan McNichol

Meaghan McNichol

PR Account Executive

She joins StreetCred as an Account Executive after three years of agency experience where she primarily worked on the Pampers brand account. The pun crossover possibilities in financial services are myriad, and will doubtless arise in many internal calls and perhaps external as well. In her previous position, Meaghan supported dozens of campaigns, from product launches to Super Bowl commercials, and played an integral role in each program’s media relations, event management and content creation tactics. 

Meaghan is most proud of the numerous media days she executed for the brand, as she enjoyed the opportunity to host events where the narrative of each program came to life through in-person interviews with brand spokespeople and talent. One day, when Media Tours in NYC are again a thing, and conferences return and the “personal” side of PR comes back in full force, StreetCred looks forward to tapping into Meaghan’s experience in executing PR feats of great complexity. 

Meaghan is a lover of all things PR and brings a steady stream of fresh ideas and a passion for creative storytelling. She exhibits a “Can Do!” attitude and is always willing to go the extra mile for her family, friends, coworkers and, of course, her clients. Her organization, creativity and strategic thinking will make her a valuable contributor to the team! 

Born and raised in Pittsburgh, PA, Meaghan is lifelong Steelers fanatic and can be found rooting for the Penguins in the offseason. Now a resident of Hoboken, Meaghan enjoys spending her free time exploring New York City, discovering new running routes, browsing the aisles of Trader Joe’s and re-watching her favorite sitcoms like How I Met Your Mother and Friends. 

Jimmy Moock

Jimmy Moock

Managing Partner, Public Relations

Legend has it that during Jimmy’s public relations internship during the summer of 1998 he landed a client on CNBC’s “Power Lunch” during his first week on the job. He spent the following six years in the fast-paced, high energy, creative New York City public relations environment where he worked closely with numerous C-level executives on their business communications initiatives. Clients ranged from Fortune 500 conglomerates to dotcom start-ups that focused on everything from consumer finance to broadcast television cameras to content delivery. He even launched one of the first DVD recorders in case anyone still uses one of those. For each client, Jimmy was responsible for publicizing multiple launches, product lines or service offerings while also aiding in the overall enhancement of his clients’ communications needs and objectives.

For the past 15 years, Jimmy has been focused on leading campaigns for clients comprised of registered investment advisory firms, mutual fund complexes, hedge funds, ETFs, family offices, along with numerous other entities in the financial services ecosystem. Over the years, Jimmy has cultivated and fostered many one-on-one, personal relationships with top-tier financial, business, consumer, and broadcast media personalities via his positions held in New York City and Philadelphia.

His strengths lie in positioning his clients for success and differentiation by conceptualizing and implementing creative, successful PR campaigns poised for feature media coverage and increased awareness with consumer and industry audiences alike.

On issues connected to public relations, strategic communications and media appearances, Jimmy has been quoted in CMSWire, Family Wealth Report, RIABiz.com, PR Week, and The Wall Street Journal. As it relates to his work on behalf of Joe Duran and United Capital (now Goldman Sachs Personal Financial Management), he was even name dropped in ‘The Thin Green Line: The Money Secrets of the Super Wealthy,’ by The New York Times’ wealth management reporter and bestselling author Paul Sullivan.

When not working, Jimmy spends his time as a doting father to his three daughters Cassidy, Olivia, and Daphne. He enjoys snowboarding, fishing, some mountain biking, grilling (with charcoal), crash dieting, and craft beer. He is a dedicated Philadelphia sports fan and sometimes goes a bit too crazy for the Eagles and 76ers. Not to mention the West Virginia Mountaineers’ football and basketball teams.

William Ruben

William Ruben

VP Public Relations

Will is exactly the type of front-line PR practitioner that StreetCred covets – a proven, seasoned veteran who loves to roll up his sleeves and get out into the field on behalf of clients.  He is happiest pitching reporters and honing his PR skills and knowledge, daily.  Will is passionate about operating as an extension of clients’ brands, in keeping with the StreetCred way.  

Prior to joining StreetCred, Will served as the Head of Communication for YCharts, an investment research and client communications platform focused on RIAs, asset managers and broker-dealers. He has substantial public relations, B2B marketing, social media, influencing marketing and strategic content creation experience in the financial services industry. 

Outside of work, Will loves spending time with his wife, Lisa, and their dog, Moose, hanging out with family and friends, exercising regularly, and reading about sports and investing. A Marquette University graduate: Will is an avid Chicago sports and Marquette basketball fan, and enjoys traveling, breweries and trying new recipes in the kitchen. 

Allie Zendrian

Allie Zendrian

VP Public Relations

Allie has proven her public relations prowess during the historic, global COVID-19 pandemic, landing Northwell Health coverage on CNN, Good Morning America, Nightline, People.com and MSNBC, to name a few. In her role as director of public relations for Northwell Health’s Eastern region, she literally gave blood and nasal fluids in the name of getting the job done because that is the kind of professional she is. Whatever needs to be done to accomplish the goal, no matter how big or small, she will do it.

Prior to becoming a healthcare public relations practitioner, Allie was a reporter primarily in the area of finance at Forbes, TheStreet and Institutional Investor’s Wall Street Letter. It was an article about the business practices of haunted houses during her master’s program at New York University’s Arthur L. Carter Journalism Institute that set her career on the strategic direction of business reporting.

As a former reporter, Allie brings her understanding of what makes a good story to her practice of public relations. She explores every angle that she can conceive of to get her clients into the news.

A lifelong Long Islander, Allie loves spending whatever spare time she has with her husband, two beautiful, young children and their Goldendoodle named Prince. It would not at all be a stretch to say that she is obsessed with Disney. She is a frequent participant in half marathons, albeit at a slow pace, and loves college basketball; she pays particular attention if her alma mater, Saint Joseph’s University, is playing. “The Hawk will never die.

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